Staying top-of-mind with the Fortune 500
CHALLENGE
A Utah-based Training & Development company was facing difficulties having preliminary conversations with decision-makers at Fortune 500 companies. The internal sales people didn’t have enough bandwidth to nurture the leads and persistently stay at the top of their minds. Their immediate focus was on inbound leads any prospects that didn’t convert right away were being forgotten.
SOLUTION
Wigler Group placed a senior Business Development Specialist (30+ years experience) whose responsibility involves keeping hundreds of leads active through regular follow-ups and bringing them to meet with the designated sales leaders.
RESULTS
4 new clients signed after 12 months working together. An active pipeline and additional business development initiatives are ongoing.
12
months prospecting
4
new clients signed