Finding product-market fit

CHALLENGE

A venture capital funded SaaS Startup was facing difficulties identifying its target market within the healthcare industry and telling a compelling story. The struggle was to find the right-fit companies & contacts and design an effective message to be relayed on calls and emails for booking exploratory calls.

SOLUTION

Wigler Group placed an expert Business Development Specialist (BDS) with 15+ years of experience, whose first step involved handpicking a finite number of ideal companies and the right decision-makers. The BDS persistently reaches out to these cold prospects to pique their interest in meeting the Founder of the company.

RESULTS

The first net new client was signed after ten months of working together. The BDS is now also supporting the client with social media outreach to complement the ongoing efforts.

10

Months prospecting

1

First net new client